With over 30 years of hotel operations and asset management, Griffin Stafford is skilled at maximizing returns to investors. The company’s team of operations managers focus on the fundamentals of service to guests and its sales executives focus on building long-term relationships with customers to encourage retention and loyalty.
Unlike other more passive types of commercial real estate, hotels are intensive businesses that require highly skilled management. Griffin Stafford selectively recruits its managers and provides training so that each manager is motivated to provide a level of experience to guests and clients that is significantly beyond the standards set by each hotel brand. The company also places great emphasis on its sales and marketing efforts, employing highly motivated sales executives to build business beyond what is provided through the brands’ channels.
Griffin Stafford also understands that the condition of the hotel or asset impacts investors’ returns. Attention is paid to both the cosmetic elements that the guests see as well as the physical plant. The company employs an aggressive property maintenance program for each hotel and invests in capital replacements when necessary. This is especially important for when the hotel is marketed for sale.
Exceptional management and sales efforts, and a strong asset management program translate into attractive returns for investors which is Griffin Stafford’s ultimate objective.